I have a drastic lob cut with lots of stacking and texturizing in the back, so I use many products on a daily basis that quickly create buildup on my hair and scalp. I was looking for a new clarifying shampoo when I stumbled upon Malibu C Un-Do-Goo shampoo. I was amazed at how the shampoo removed all my product build-up with the first shampooing without drying out my hair to the point where it feels like straw. The shampoo not only removed all my product build-up, but it did not dry out my hair, or fade my color (which is red)! From there I tried the Color Wellness Shampoo and I've been hooked ever since! I've also used the Color Prepare packets before colors to remove any excess build-up and my clients' hair never feels dry after but simply just clean. It's nice not to see the second or third ingredient in a shampoo not be some type of sulfonate, finally!